According to Branden Jenkins, NetSuite General Manager, the change to generate value takes less time than you think. Thinking about retail management, a few months may be enough to boost the business of a company specializing in sales. It all depends on the ability to understand – and accept – the renewal dynamics required by the market.
In a rapidly changing digital ecosystem, retailers are now faced with a decisive choice: continue to use traditional on-premise ERP systems, or rely on a modern cloud-based management system capable of integrating back-up levels. end and front-end. The ERP Cloud NetSuite app platform aggregates the main retail management functions and the management of the various business processes relating to marketing, administration, workflow organization, storage and inventory into a single system. A solution that offers scalability, but also a modular architecture that allows you to implement and customize the features according to your needs.
NetSuite therefore proposes a business system focused on the centrality of the consumer, integrating the collection of customer data with coordinated management of orders and with an approach to sales that starts from the qualitative construction of the customer experience.
NetSuite tools for Retail
The NetSuite implementation offers a wide variety of tools dedicated to retail management, developed to successfully tackle the most complex business scenarios. The goal is also to offer customers a superior shopping experience, providing them with all the necessary assistance and taking care of loyalty through the funnel. So let’s find out the main features of the suite tools.
Suite Commerce Advanced Site Management Tools. This group of tools allows retailers to easily create and distribute content intended for the web, adapting formats to different types of channels and optimizing them for all devices. Thanks to NetSuite consultant you can set up the management of your web pages and content updating in order to save time and resources.
Bronto, on the other hand, includes a series of tools designed to help businesses attract new customers, involving them through the targeted planning of targeted messages and personalized campaigns based on user characteristics. In this way the system can build and automate customized workflows to make customers interact based on their preferences and monitored behaviors. Bronto also includes a Coupon Management app, ideal for retail activities.
Cart Recovery. Inbound Marketing campaigns provide specific workflows aimed at intercepting users who have not completed the purchase after placing a product in the NetSuite eCommerce portal cart. One option is the individual sending of an email proposing articles similar to the one for which the user had not completed the checkout, together with a promotional offer. In a second phase, the person is invited to visit one of the stores in the area, where he can find specific assistance for his needs. Traditionally, cart recovery actions (literally “cart recovery”) are an eCommerce function but, within the purchase funnel, they can become an interesting engagement lever.
Solutions Point of Sale (POS) NetSuite offer full accessibility through various channels regarding the availability of data and information relating to the buying behavior and purchase history of a customer. When a user abandons an online order and subsequently visits a store, the sales employee can see this information and check the history of transactions made by that person. This type of data visibility helps engage users and improve the in-store experience.